#GroundsWeek: 1-7 March 2021

  • Geoff Webb, CEO:

    “Grounds staff are vital and their work is essential to getting the nation active. We’re launching #GroundsWeek to raise awareness and give our members the opportunity to get the praise they deserve."

#GroundsWeek - Recognising the contribution of the turf care sector

1-7 March 2021

#GroundsWeek, an awareness campaign launched by the Grounds Management Association, is the first-ever celebratory week highlighting the vital role of grounds staff, volunteers, and the role that the broader turf-care sector plays in making sport possible and keeping green spaces accessible.

After one of the most challenging years the industry has faced, #GroundsWeek launches to help inspire, inform and advise on the wonderful world of groundsmanship to inspire the next generation of talent and volunteers. It’s time to raise awareness and celebrate.

Given the challenges in getting physical activity and sport Back to Play, #GroundsWeek aims to showcase the amazing work of grounds staff and volunteers – despite amateur sport coming to a grinding halt. It also comes after a year where parks and green spaces have been valuable to the public’s health – with increased use for ‘daily exercise’ and physical activity.

Activity taking place during #GroundsWeek

We’re calling on professionals, volunteers and businesses in the turf care sector to get involved – more details on this below.

During #GroundsWeek, we’ll also be promoting content to help get more volunteers involved at community levels, as well as recommended grounds maintenance tasks from our specialist Regional Pitch Advisers.

This includes:

For individuals, organisations, or clubs who want to get involved and support the turf care sector, we’ll be sharing a ‘#GroundsWeek Toolkit’ which will include graphics you can use, social posts you can share and fun ways you and your organization can get involved.

We’ll also be running a unique webinar, GMA Live - #GroundsWeek Volunteer Special. The webinar will shine a spotlight on the heart and soul of the industry - the volunteer grounds people who are the foundation of sport and physical activity. The session will discuss the impact of COVID19 on amateur recreational sport, plus the wider support that is still available, as well as hints and tips on what you can do on a budget, even a reduced one. We will also offer some top suggestions on how to attract volunteers to your club, how to inspire, train and motivate them during these difficult times. 

Make sure you register for the webinar by following this link: https://attendee.gotowebinar.com/register/5498637172867100429

There will also be a special #GroundsWeek charity pub quiz night in partnership with Perennial at 7pm on Thursday 4 March. You, your family, and your colleagues can join the fun by visiting Perennial’s YouTube page at 7pm on 4 March which you can access by clicking here.

How can you get involved?

There are many ways to get involved in #GroundsWeek this year.

You can share our top tips on social media so that more people hear about the fantastic work of our industry tagging #GroundsWeek to help spread the word. If turf care is completely new to you, or you want to learn more, you can join other likeminded people in our free webinar. You can also share personal photos or videos and participate in the social media activity we have planned for the week, just make sure to use the #GroundsWeek hashtag when posting.

Make sure you’re following us on social media for all the latest updates. You can follow us on Facebook, Twitter, LinkedIn and Instagram by following the links.

Thank you to all our #GroundsWeek sponsors who have supported this year’s activity, including: 



SIS Grass

Sports & Turf from British Sugar

John Deere 



Premier Pitches


Turf Business

Rigby Taylor




Turf Matters