Mark Bullingham, the Football Association's chief commercial and football development officer, has been named its new chief executive.
He will replace Martin Glenn who is stepping down at the end of the season.
Bullingham joined the organisation in August 2016 and has been credited with a 25% rise in annual revenue.
FA chairman Greg Clarke said Bullingham was "undoubtedly the best person" to lead the organisation into an "exciting new era".
No date has yet been set for Bullingham to take up the position, but he said was "delighted" by his appointment on Friday.
"I'm hugely passionate about the role The FA plays in improving the English game and our positive contribution to society," he added.
"Getting kids across the country active and learning life skills such as teamwork and communication is incredibly rewarding.
"I'm confident in the talent and determination of the workforce here and the direction we are heading together."
Bullingham, who is a qualified coach and has managed an under-9 girls' and an under-11 boys' team for the last four years, is said to have been key to brokering new sponsorship and broadcast deals for the FA and Wembley.
But, he admits his "to-do list is long" in the new role.
"From transforming the quality of amateur pitches, to doubling the women's and girls' game across the country, to hosting major international tournaments, to building digital tools to help volunteers across all areas of the grassroots game.
"We know that as a team, we can deliver huge progress."
First published: www.bbc.co.uk - 29 March 2019