Following a successful competitive tender, Norwich-based marketing agency, OneAgency, has been appointed by the Grounds Management Association (GMA) to lead the marketing communications activity for this year’s SALTEX.
Now in its 76th year, Europe’s largest sports amenities and landscaping trade exhibition, SALTEX, will be held at Birmingham’s NEC over two days 2-3 November.
GMA Commercial and Events Director, Sarah Cunningham says:
“We have every confidence that OneAgency’s digital-led, integrated marcomms approach will help us to realise our ambitions to attract record visitors and make this year’s SALTEX one of the best yet.
“People are keen to get back to face-to-face events, to network with industry colleagues, learn about the latest innovations, and see what manufacturers and industry suppliers have to offer. We are delighted to welcome the OneAgency team into the SALTEX family.”
OneAgency Account Director, Liz Cooper says:
“This is an exciting win for the agency. Our work for the GMA will call upon the distinctive creative, digital and PR disciplines that we have within the agency. We know SALTEX well as we have attended with exhibiting clients for a long time. We now look forward to working with the team at the GMA to boost both engagement and numbers from exhibitors and visitors alike.”
The Grounds Management Association
Established in 1934, the Grounds Management Association (GMA) is the UK’s leading industry body for the sports turf and grounds care sector.
A not-for-profit membership organisation, the GMA promotes and protects the interests of professional and volunteer grounds people who make sport possible by keeping green spaces and playing surfaces safe, accessible, and sustainable across educational establishments, community facilities, and sports clubs at grassroot, amateur, and professional levels.
Together with members, we work with organisations, industry bodies, public sector authorities and technical specialists to develop and promote industry standards and best practice, provide education opportunities and career pathways, publish industry news and insight, and promote the profession to help attract and build a sustainable skilled talent pipeline for the future.
The GMA is a government accredited organisation meeting the Matrix Standard for the provision of high-quality technical information, advice, and guidance, and further supports the wider industry by providing a series of industry-leading knowledge building and networking events, including Europe’s largest sports amenities and landscaping trade exhibition, SALTEX.